ABOUT
Journalist – B2B Writer – Content Creator – Beauty Industry Expert
Julia Wray is an award-winning beauty journalist, specialising in business-to-business news analysis and features writing.
A veteran beauty editor, Julia was responsible for international trade publications Soap, Perfumery & Cosmetics from 2014-2020 and Cosmetics Business from 2020-2025.
In 2024 and 2025, she also ran the editorial department at London publishing company HPCi Media, comprising seven beauty and health care publications.
Julia embarked on her freelancing journey in 2025.
EXPERTISE
Business-to-business journalism
News & news features writing
Features writing
Trends/market analysis
Magazine editing & subediting
Public speaking & roundtable hosting (Luxe Pack Monaco, SCS Formulate, in-Cosmetics Global, in-cosmetics Asia, MakeUp in Paris)
Podcasting (The Cosmetics Business Podcast)
Corporate copywriting & copyediting
Communications
SPECIALIST AREAS
EXAMPLES
TESTIMONIALS
“Julia is a fellow industry professional, and her writing consistently demonstrates in-depth knowledge of the industry as well as her perception of current trends related to beauty innovation. She can always articulate complex industry topics into digestible information, making her content engaging and informative.”
Eva Lagarde, CEO & founder, re-sources.co
“Julia is an outstanding journalist and a respected professional in the beauty industry. Julia is not only incredibly knowledgeable about the science and business of cosmetics, but also someone I can speak to openly, knowing that my words will be understood in the right context and handled with discretion.”
Sam Farmer, founder, SAMFARMER
EDUCATION & AWARDS
PMA Training, Postgraduate Diploma in Magazine Journalism (2008)
Leeds University: Bachelor of Arts, 2:1 honours in English Language and Literature (2006)
Winner of the Best Trade Beauty Journalist category at the Johnson & Johnson Beauty Care Journalism Awards in 2014; runner up in 2013 and 2012; and shortlisted in 2009